TOW #7: Zombie Smoker

           This ad caught my eye because it creates a comparison of a person who smokes and a zombie. It portrays the repercussions of smoking and how it can affect a persons appearance. The ad uses boxes to emphasize all the defects that smoking may cause in ones face, all of which are particularly bad. The comparison of the rest of the girls skin and body, juxtaposes the harsh features presented by the effects of smoking. The creator of this ad also uses the orange color and "warning" banner to underline the idea that this is generally a negative concept. It presents a short informative sentence about cigarettes in white so that it stands out in contrast to the orange background. It also puts emphasis on the idea that "When you smoke it shows," which for some people, regardless of how much they enjoy smoking, is not ideal. The ad then continues to provide a simple number and website to visit to provide more information on how to stop smoking. This allows the viewer to see the initial ad, and continue to get more information based on what they see.
          This ad applies to ethos and pathos because the evident effects of cigarettes is shown through the picture and text, while they also appeal to the viewers emotions by providing the hideous outcomes. When a person looks at this it would definitely create a moment of hesitation when picking up their next cigarette. The use of the website and phone number also provides a outlet for the viewers to turn to to generate more information regarding the topic, ultimately establishing ethos. The creator of the ad is trying to generate a feeling of repulse toward cigarettes, so that people will make an effort to quit, both for their appearance and health. This ad is successful due to the use of juxtaposition and appeals to both ethos and pathos. The message is clearly stated and the tone of the advertisement is well transpired.

TOW #6: Shopping Therapy

      Attention all shoppers! In all attempts to convince others that "retail therapy" is a real thing, Healthy Living Magazine has now proved it! The article Shopping Therapy is all about how shopping can actually improve your health. It presents the reasons why a shopping break is so enjoyable and relaxing. They explain shopping as a "mini mental vacation," therefore being good for your health, in essence.
     The author appeals to ethos and logos by presenting statistics and facts from scientists and psychologists who did studies on the effect of shopping on peoples health. From all the shoppers at the mall, "62% purchased something to cheer themselves up and 28% as celebration," so they were all there for themselves, to feel better. They also emphasized how shopping supports your mental health through recreating a quotes from psychologist, Sara Levin, “Retail purchases can be helpful if the product inspires self confidence and a sense of mastery.” The article also had enumeration, emphasizing the effects that shopping has on mental health. Headings are also used to present information and discuss different components. Ultimately, the article also appealed to pathos because although small, it is a scientific discovery that overall makes others happy. The audience was most likely targeted to women because generally women are the ones who often find themselves shopping and often need the excuse that they need "retail therapy." Also the fact that this article is in Healthy Living Magazine, it establishes ethos and gives a sense of who the audience would be. Even though this article was on the shorter side it was still very effective in achieving its purpose. It appealed to me and caught my eye because although it is a smaller scientific discovery, it is still helpful to many girls/women. 

TOW #5: Relax It's Only A Test

        This article, written by Annie Murphy Paul, is a presentation of the general anxieties students face when taking standardized tests. Annie Murphy Paul explains how students are put at a high standard which eventually causes anxiety to take over their brain and ultimately clouds their judgement and ability to answer the questions on a test. Paul presents trials in which teachers provided techniques for the students to relieve their anxiety. Some teachers found it productive to "hand out pencils with motivational messages on big exam days" (2). Other teachers used techniques which appeared to be extremely successful where students would "spend 10 minutes writing about their thoughts and feelings immediately before taking a test" (2), and when receiving the scores back from the exams, the students who did this grades increasing drastically. She also elaborates on how different groups of people, such as females or Latinas, stress more about tests as to not have a "poor performance [that] will not prove negative assumptions about the group to which the belong" (3). Although she explains many techniques that have already been used, she explains that many students find their own way to relieve anxiety and stress before a standardized test.
       Throughout the article, Annie Murphy Paul establishes logos and ethos by presenting statistics, facts and quotes from other teachers and those who have ran these trials. The article provides a multitude of statistics on test results and the results of the trials themselves and their effectiveness. Many teachers and psychologists are directly quoted by providing the techniques they used and the how effective they were. The article also presents a metaphor by comparing the tests to a "play, with the preparation as a dress rehearsal" (3), in regards to how students also prepare for these standardized tests. The authors intended audience was parents and teachers of students who are with the students before their tests and aware of their anxieties. But the secondary audience could also be the students themselves in providing productive and useful ways to prevent their anxiety from determining their test scores.
      Overall, I feel this article was effective because it provides many different approaches to dealing with general test anxiety. Also, shows the results of multiple trials to show the variety of ways to approach test anxiety so those who have it can try a multitude of different strategies. I also found a lot of these techniques could be helpful to me and ways to settle down about the stresses that come with SATs etc. The purpose was to exemplify the ways in which to approach and prevent test anxiety and it was presented well, as long with providing effective solutions.